
Fear is a learned behavior which,therefore, can be unlearned..
Some ideas for a new brand, new name and logo design... "Polish Your Smile" can be more lovely because it sounds like, it is about your beauty.. I believe this name is more relaxing..
After some researches I found out the muscles are important, so some relaxing physical exercises can be used..The exercises will be in the booklet...If you feel relaxed the pain will be less so the importance of the word RELAX is too much..
After the dental journey, I have to make people to go to the dentist again. I am thinking to design a certificate which congratulates people to make them smile. After collecting 10 certificate they will get a gift. ( ex: free check up ). More certificate, more gift....
The most relaxing colors are generally believed to be cool shades such as green and blue. Designers, psychologists, feng shui experts, and advertisers all agree that blues and greens make us feel calm, balanced, and less emotional. They use these hues, especially a sage green, in hospitals, test centers, and television stations to ease nerves and attenuate harsh emotions. Whether this reaction has to do with the effect of wavelengths on brain chemistry, linguistic associations, cultural meanings, or coincidence, has yet to be fully determined.

As you see there are 4 parts (the circle), when they are full it means you brushed all part of your teeth. It means a good cleaning needs 2 minutes..